Research / Surveys

Research / Surveys

We do in-depth Survey of selected booths of the constituency to appraise the pulse of the voters.

Why are political surveys done?

We want to focus the most on why political surveys are done and how they help elections. Well, don’t be surprised because political surveys have plenty of use cases. Let’s quickly jump to it:

Our methods of political surveys?

1. Online surveys

Response rate: Response rate depends on the surveying campaign and call to action. The rates can be as low as 2%. In external surveysup to 85% in well-distributed & optimized survey campaigns. But the average online survey response rate is 29%.

2. Face-to-face surveys

Our political researchers use this survey to deduce the response’s solid validity. They detect social cues, body language, and visual aids of the voters.

Response rate: The face-to-face survey response rate is close to 57%. That’s huge compared to that of telephonic and paper surveys. The reason is crystal clear: people don’t shun off the political surveyors on the door.


3. Telephonic surveys

Telephonic surveys add a bit of human factors like paper and face-to-face surveys.

Political researchers and campaigners use telephone surveys to learn what their people think of their manifestos and work in the past years. They also identify voter behavior pre- and post-voting cycles.

Response rate: It’s somewhere around 18 to 20%.

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